Career Advice

How to Use Social Media to Grow Your Career

Social media isn’t just a way to keep in touch with your friends and family. It’s also a powerful marketing tool that companies use to expand the reach of their brand. You can achieve the same kind of results by marketing your own personal brand through social media to grow your career. Here’s how.

Publish on LinkedIn

LinkedIn professionals will take notice of what you have to say when you publish articles on the social media giant. You don’t even need a pro account to publish. Just come up with some article ideas that demonstrate your mastery of your area of expertise. Your article may just attract the kind of attention that puts you on the radar for higher level, better paying jobs.

Link Your Social Media Profiles on Your Resume

Help prospective employers get a larger sense of your skills by linking to your social media profiles on your resume. They’ll see you have published articles on LinkedIn, as well as all the recommendations you’ve received from current and former work associates.

Start a Facebook Group

A professional Facebook group is just a group of people with like-minded interests. You can start this group for not charge. Choose a focus for the group that aligns with your career expertise. When you set yourself in place as the admin of the group, you’re perceived as the resident expert, which makes you be seen as a leader in the eyes of prospective employees.

Post Advice on Instagram

Instagram is a popular social media platform that still hasn’t reached its peak. Marketers use Instagram to engage prospects and grow their business. You can use it to grow your career by posting clever advice tidbits in the form of images and memes.

Social media is a powerful—and free—way to leverage your existing skills and experience to launch your greater career goals. Use these tips to leverage the power of social media for your own advantage.

Job Find Local February 8, 2019